The Dancehall “Shella” bosses are at it again! After an extremely successful 2014, RDX has started the New Year with diverse new music and are set to premier visuals for their most recent girl’s anthem ‘Bend Back’.
The “Bend Back’ single was produced by ZJ Dymond of Full Charrge records and has already been gaining momentum since late last year on local radio and in the streets. The single was an ideal choice when looking at the first video release to set the RDX pace for the rest of the year.
The Bend Back video features the ‘Boom Divas’, a promo team from popular Drink Brand, Boom Energy Drink who the duo worked closely with in a recently concluded All Island ‘Boom Unsung Beats’ Tour. Directed by the young and talented Cab Concepts, who also directed RDX’s “BUM” music video, the final cut is a product with which the Duo is extremely pleased.. The Video concept highlights dancing and our ring game culture, introducing this lost art to the younger generation whilst the adults can reminisce.
“Cab Concepts have done an excellent job with this video! We’ve highlighted so many talented people in this Business from Dancers to Selectors etc, over the years. Cab Concepts we think has the potential to do great things in the future.” Delomar noted
RDX is known as rulers of the ‘Gyal Song’ segment and so continue in this stead with the new single and soon to be released video. “Ladies have been very instrumental in RDX’s career over the years, and being that’s it is the starting of the year and our first video, its only best that we started with the ladies. We implore the Ladies though to always “Bend Back” responsibly.” Renigade asserted
The “Bend Back” video is slated for a mid-February release and will be aired on all local TV platforms as well as online on the Duo’s Vevo, YouTube and Facebook pages. The duo wants their fans to revel and enjoy their work just as much as they enjoyed making the video for them. RDX is also set to launch their brand new party series ‘VSOP’ later this month.