Jamaica’s triple world record holder Usain bolt has been listed as the 10th most marketable athlete in the world by popular sport industry news magazine and blog SportsPro Media.
Bolt, who will next be in action over 200 meters at the Diamond League event in Lausanne on July 9, is experiencing a drop of 4 places after holding the number 6 spot on the 2014 rankings.
His key sponsors include Puma, Gatorade, Digicel, Regupol, Hublot, Virgin Media, Nissan and Celcom.
Other criteria include value for money, age, home market, charisma, willingness to be marketed and crossover appeal. The hypothetical question being asked is which athlete would give brands the best return on their outlay if signed to an endorsement deal over that period.
Second spot on the list is held by Barcelona’s Brazilian star Neymar ahead of 21 year old American golfer Jordan Spieth, 20 year old American swimmer Missy Franklyn and Britain’s reigning Formula One world champion Lewis Hamilton.
Also ranked ahead of Bolt are Indian cricketer Virat Kohli, 2014-1025 NBA MVP Stephen Curry, Japanese tennis star Kei Nishikori and British heptathlete Katarina Johnson-Thompson who at 9th is in effect is the most marketable track and field star according to the rankings.
Bolt meanwhile is just one of six athletes – the others being Lewis Hamilton, Lionel Messi, Cristiano Ronaldo, Rory McIlroy and Sebastian Vettel – to have made the list each year since its inception in 2009.
Having been named the most marketable athlete in 2011, he is also the only entrant to make it in the top ten in all six years of rankings.