Reggae Sumfest’s new boss Joe Bogdanovich is already making some big changes to the festival and the entire Sumfest experience
With the 16th staging of the festival fast approaching, the businessman has revealed that there will be no international night this year and no international act.
The festival, which has been scaled down from three nights to two, will see Dancehall Night being held on Friday, July 22, and Reggae Night on Saturday, July 23. Reggae night replaces International Night.
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According to Bogdanovich the over the past few years, the overhead costs to secure an international act for the festival had become too expensive.
“The kind of cost and money that is spent on international acts has become prohibitive,” he told the Jamaica Star.
While adding that, “We’d rather not spend money on the outside, but to support our own.”
Though several Dancehall and Reggae artistes have already been booked for the July 17-23 festival, the organisers are still tight-lipped on the names.
The organisers are also hoping that with the free live streaming across the world being one of the festival’s main features this year, more eyes international eyes will be forced to pay attention to Reggae Sumfest.
“What we’re doing this year is taking the festival to the world with 360 Virtual Reality streaming that has never been done for reggae music ever,” said Robert Russell, member of the Reggae Sumfest board of directors.
“This innovation is to attract international sponsorship. This will bring more eyes to the festival so we can expose Brand Jamaica to the world,” he added.