Kiprich and Benji Hype got a big endorsement this week when Liverpool FC forward Daniel Sturridge posted their new reggae single, ‘My Loss’, to his 2.9 million followers on his Instagram page.
“I feel really great that the baller posted the video to his page; it gave the video a great boost. I got some more followers on IG, and the spins went up by 78,000. I see that the song is taking off in Europe, a deejay from Spain remixed the song already, so it is a great look,” Kiprich told The Star.
“The feedback from the streets has been great. Foota Hype drop the song the other night at Boasy Tuesdays and it was pandemonium inna the dance; it pull up fi about 20 minutes. The following day, the video all over Snapchat and Instagram, crazy girl ah post the song and ah talk up bear tings,” Benji Hype said.
Newcomer, Benji Hype, is known for the single, Google Badmind, a diss song directed at Khago.
“We are going all out with the promotion of this song because the feedback in markets such as the Caribbean, Africa and South America has been great so far,” Kiprich said.