‘King Of The Dancehall’, the latest project to be released by dancehall titan Vybz Kartel, can be pre-ordered today.
The project is a collaborative effort between Adidjahiem and TJ records, in association with Zojak World Wide.
The album becomes available for pre-order today exclusively on iTunes. Fans can order the full album and receive the first single, Fever, as instant gratification.
The Fever music video, directed by Game Over/Jay Will, also launches via YouTube and Vevo today. On May 20, the Western Union track will be available.
The album will be available exclusively to Apple Music subscribers on June 3, the same day the third instant-gratification track, Colouring This Life, will be offered in the iTunes store.
Apple Music will offer exclusive streaming one week before the album is available for download, June 10, a service usually reserved for major label artistes and a great honour for a Jamaican artiste.
iTunes will be supporting the album through special marketing and promotions in a manner they don’t typically do for reggae/dancehall.
King Of The Dancehall contains never-before-released tracks from Vybz Kartel, all recorded by the prolific artiste before his incarceration. The tracks have been carefully completed by renowned dancehall producer, Linton ‘TJ’ White, of TJ Records, with whom Kartel established a solid working relationship over the years.
“We’re imploring the fans to go out and support the album, not just for Vybz Kartel’s sake, but for the sake of dancehall. Let’s show the world we can still pull some big numbers in our genre, too,” Kartel said in a statement.