Busy Signal brand ambassador for Pepsi-Cola Jamaica hosted a private listening party for his latest album Fresh from Yaad at the Oak Wine Bar and Cocktail Lounge in St Andrew, on Thursday evening.
Elizabeth Swaby, brand manager of carbonated beverages at Pepsi-Cola Jamaica was there in full support of the artiste.
“We share a special relationship with Busy Signal having worked with him on several of our campaigns, including Pepsi Bubbla and Pepsi Refresh Tour,” Mitchell Watson(marketing manager) told the Observer, Pepsi-Cola Jamaica. “Pepsi is known for partnering with international leaders in the music industry, so this is yet another example of how Pepsi carries on that tradition locally by allowing us to play a major role in music moments in Jamaica.” She said.
The Turf president, Busy Signal is the current face and voice of the Joy of Pepsi campaign, the beverage company’s most-recent execution converging music, dance and seven limited edition vintage labels, in one celebratory narrative.